How to Use Technology to Drive Sales on Your Website

Creating a “call to action” is key to driving sales for a small business. Technology can help drive your business’s sales by making it easier for customers to take action. Use this three-step process to create a call to action for your website.

How to Use Ratios to Manage Cash Flow

Tracking key ratios can help you understand and better manage cash flow. Here is a closer look at six key financial ratios.

How to Choose Accounting Software

If you are not already using accounting software in your business, doing so is one of the smartest steps you can take to save time, improve your cash flow and simplify processes. Here’s how to make the right decision when choosing accounting software.

Using Google+ in your business

Google Plus is a great way to advertise your company to the world.

How to Make a Personal Connection with Customers

Here are seven tips on salesmanship that can help you develop that special rapport with potential customers.

How Small Businesses Can Save 40% or More off their Credit Card Processing

Small businesses received the biggest reduction in their credit card processing charges in the history of the electronic payment industry. Most small businesses will not realize these savings unless they take action.

Record Keeping

By Sidney Kotzen, SCORE Accredited Business Counselor, SCORE NE Mass Chapter 411