17 Cheap or Free Marketing Ideas

How can you get your business noticed? And, what's more important in these tough economic times, how can you get noticed without breaking your budget?

Sales Strategies in an Economic Downturn

First and foremost stay calm and don't panic!  Recessions and economic downturns have occurred before.  Prepare now to position yourself and your business to benefit from the eventual and inevitable climb back to success.

Marketing Your Business on Search Engines

When it comes to marketing your business online, few tactics may be as effective as using search engines. After all, the first stop customers and prospects make online to find information on products and services like yours is usually a site such as Google, MSN or Yahoo!. The challenge, however, is ensuring that they see your business in their search results.

Five Facts about the Home Office Deduction

With technology making it easier than ever for people to operate a business out of their house, many taxpayers, entrepreneurs and small business people may be able to take a home office deduction when filing their 2009 federal tax return next year. Here are five important things the IRS wants you to know about claiming the home office deduction.

Five Ways that Content Marketing Has Changed the Art of Selling Forever

The skills once required, and sadly still taught in most sales training programs, are no longer applicable and organizations and independent salespeople that 'get' this concept are exploring, evolving and adopting an inbound selling mindset. Here are five ways that content marketing has changed selling.

Three Steps to Handling the Unexpected

If we can't possibly know what will happen tomorrow, how can we be prepared? We need to be prepared to be unprepared.

The Complete Guide to Freemium Business Models

The idea of offering your product or a version of it for free has been a source of much debate.

6 Tips for More Effective Email Marketing Campaigns

Creating an effective email marketing campaign is not always an easy task. However, there are a few things to keep in mind that may help take some of the fear out of launching your own campaign. Not every campaign will be successful but if you’re good about analyzing results, admitting shortcomings and making changes, who says you can’t learn from your mistakes?

5 Ways to Market Better in 2010

As 2009 closes it is time to look forward and plan for 2010 - what will you do differently to help grow your business? Below are 5 resolutions we think every business owner should make.