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Whether the busy season is just around the corner or you're right in the middle of your busiest time of year — having a plan to make the most of your email and other online marketing programs is the clearest path to success. It’s time to get ready. This guide will help you answer the following questions so you can get the most from your online marketing efforts:

• How will new customers find your business online?
• How will you stay top-of-mind and build relationships with new and existing customers?
• How will you get customers to come back and do business with you again and again?
• How will you encourage them to tell their friends/connections about your business so you reach new customers?
• How will you evaluate your success and make smarter choices?

Start on your path to tomorrow’s success, today.